In the early days of SEO, exact match domains (EMDs) were a hot topic. Many marketers believed having a domain that perfectly matched their target keyword was the key to ranking high on search engine results pages. 

However, as Google’s algorithms have evolved, the effectiveness of EMDs has come into question. The SEO community has many discussions about the importance and benefits of using an EMD. 

While an EMD domain has been an effective way to deliver great rankings and traffic in the past, do exact match domains still work? Let’s find out. In this blog, we’ll learn what are exact match domains, when and how to use an EMD, it is essential, how Google treats them, and how it can influence your SEO campaign and strategy.

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